After shopping at Margie and Doll on more than one occasion we were so excited to find out that Nikki Da Costa-Smith was to be opening her first store in Brentwood this December. After touching on possible collaborations on many occasions, we are delighted to have opened our first Team Glam styling bar within the store.
We are very proud to have shot the first Margie and Doll collection with our long term friend, Photography by Anna Marie. Anna is not only an incredible Wedding Photographer, but also one of the most talented women's portrait photographers.
We absolutely adore the story behind Margie and Doll and would love you to take a moment to read it too. It's everything we love about 'dressing up' and feeling fabulous.........
Please come and see us in store very soon for beautiful clothes and awesome styling!
Team Glam. xxx
By Nikki Da Costa-Smith.........................
My Margie & Doll journey started when I worked in a high end boutique. The shop was very good at what it did and completely catered for their market, and by that I mean women of a certain age with high disposable incomes. Women (and men) who came in, were frequently offered a glass of wine and were encouraged to peruse the clothes at their leisure ensuring the entire experience was relaxing and enjoyable.
What I noticed was that the majority of customers regardless of age or size wanted a second opinion or liked it when a style suggestion was made that they usually wouldn’t consider.
So this made me think…
Why shouldn’t everyone have the same experience when they go shopping? Why shouldn’t everyone be looked after supported and encouraged to try something new? Why should someone’s budget dictate the retail experience they receive? Surely everyone should be able to feel better and more confident after they have been shopping than they did before? Not depressed and insecure as is often the case.
I am a working mother of two girls with an average income, like the majority of Mums my priorities are directed elsewhere other than buying expensive designer clothes. However I still want to look good, plus I’m a great believer that you really don’t need to spend a fortune to achieve a high end look.
Personally I like to wear something a bit different, something that hasn’t cost the earth that doesn’t fall short on quality.
So after speaking with various groups of friends of all budgets and sizes everyone said the same thing, they all liked to wear something different, but they didn’t or wouldn’t pay the high prices found in exclusive independent boutiques.
Not only that, but everyone I spoke to had at some point had a bad experience when ordering online, especially when trying out a new brand that they hadn’t seen before. It could either be poor quality, bad sizing or simply not suiting, which then meant the extra hassle of having to return the item.
Everyone said they would rather try before they buy if they had the choice, but question is always where can you find these brands? Do they even exist?
The answer is yes! They do exist and Margie & Doll will transform the way you shop for your clothes and accessories for all of the seasons.
So Where Does The Name
Margie & Doll Come From
When I was growing up one of my strongest memories is of my lovely Nanny (Margie): she was a true lady in every sense of the word. Not only was she kind and caring, she was also elegant and stylish with her hair and make-up perfect and her outfit immaculate; every occasion was worth dressing up for.
As a very close East End family there was nothing she and my aunties (Doris, Wozzy, Anne and Rene) liked more than getting all dressed up, whether it was to ‘head up West’, a Ladies night or a family party. They all loved the chance to wear their beautiful dresses, furs and jewellery: some of which I am still lucky enough to own.
In fact her clothes were her pride and joy. One story which stands out in particular and which has been told numerous times happened during WWII. At this time Margie and the rest of the family lived in Bethnal Green in the heart of the London blitz. One Saturday my Auntie Doris (Doll) was going to a dance and had decided that the only shoes that would go with her outfit were a pair of Margie’s new shoes, which Margie had not had an occasion to wear yet. Margie wasn't at home to ask permission to borrow the shoes but Dolly (being of the philosophy that what Margie didn't know wouldn't hurt her) didn't let that stop her.
Everything was fine until the end of the night when Doll was walking home and suddenly the sirens started to sound to warn everyone that they were under attack and to take shelter. As Doll hurried to the local underground station she accidentally caught the heel of one of the illicit shoes and it broke.
Now, the reason this story has been repeated so frequently over the years is because even though bombs were dropping, poor Dolly was more frightened about facing Margie with her broken shoe than she was of the falling bombs!
Not only does this go to show the true strength of character that people had but even in the darkest of times humour was used to battle through, and the fact that this story is based around their mutual love of fashion is even better!
So anyway after much deliberation and asking numerous friends and family it felt only right to pay homage to my wonderful Nanny Margie and her closest sister Doll.
Wherever they are now, I hope they are looking down very proud of the name choice, looking as fabulous as ever!
So now you know a little about Margie & Doll, where we come from and our vision. I hope that you will support us in changing the way women shop for the better. I look forward to meeting you all very soon.
PHOTOGRAPHY: photography by Anna Marie.
STYLING: Margie and doll.